Who remembers the 1970’s Heinz Ketchup commercial using Carly Simon’s classic song, “Anticipation?”  It’s all about waiting for, or anticipating, the goodness of a slow-pouring, rich and thick burger condiment.  The commercial ends with Casey Kasem stating, “the taste that’s worth the wait.”  Well, amidst shelter-at-home and social distancing, it is safe to assume that we are all anticipating what comes next in our lives.

The Norton Center staff is busy preparing for the 2020-2021 season.  As we prepare, we are asking ourselves a lot of questions that we really don’t have definitive answers.  Questions like:

  • What will next season’s audience look like? 
  • When will it begin?
  • What will the new normal for our patrons look like?

We do know that from those of our patrons with whom we’ve heard, they can’t wait to get back to socializing and reuniting with our community.  

While life this upcoming fall still has plenty of unknowns, we are planning as if the new season will start relatively normally.  And, for our patrons who purchase tickets on a regular basis (especially our series subscribers), you are usually already anticipating what the next season will entail.  What shows will be offered? Where will the Norton Center take us? What’s popular? What’s unexpected? Which shows are the sleepers that people will walk away from feeling like they just discovered the latest and greatest?

Since 1973, the Norton Center has been an important part of our community for gathering, socializing, and celebrating.  In anticipation of next season, our hope is that people will embrace (with or without social distancing) the opportunity to celebrate life, celebrate culture and celebrate community.  It’s what we as humans do. It’s who we as people are. And the Norton Center’s got your back. Our TasteMAKER Series, along with its TasteMAKER Socials with the artists, will return. Opportunities to hang out with the artists, jam with musicians and engage in deeper discussions will also return.

Now, more than ever, we need to continue to anticipate and prepare for a return to familiar times.

In the meantime, I hope that everyone remains safe and healthy.

Anticipation

By Carly Simon

We can never know about the days to come

But we think about them anyway

And I wonder if I’m really with you now

Or just chasin’ after some finer day

Anticipation, anticipation

Is makin’ me late

Is keepin’ me waitin’

And I tell you how easy it feels to be with you

And how right your arms feel around me

But I, I rehearsed those words just late last night

When I was thinkin’ about how right tonight might be

Anticipation, anticipation

Is makin’ me late

Is keepin’ me waitin’

And tomorrow we might not be together

I’m no prophet and I don’t know nature’s ways

So I’ll try and see into your eyes right now

And stay right here ’cause these are the good old days

And stay right here ’cause these are the good old days

(These are the good old days)

(These are the good old days)

(These are the good old days)

(These are the good old days)

Steve Hoffman has curated, produced and presented cross-genre multi-disciplinary programs, events and seasons for nearly 30 years. Since 2010, he has served as Executive Director of Centre College’s Norton Center for the Arts, in Danville, Kentucky, where he is responsible for its oversight, management and programming. Previously, Steve served as President and CEO of the National Steinbeck Center, in Monterey County, California – an international cultural institution and museum with a mission focused on the life, works and philosophies of John Steinbeck. Before that, he spent eleven years as the founding CEO of the Washington Pavilion of Arts and Science, in Sioux Falls, South Dakota. Steve is on the faculty of the University of Kentucky Department of Arts Administration graduate program and has taught courses at the University of Michigan and Centre College. Since living in Kentucky, Steve has served on boards and committees for The Gladys Project, the Heart of Danville, Leadership Boyle County, The Danville Community Arts Center, Heart of Kentucky United Way, Clayton Center for the Arts at Maryville College (Maryville, TN), and the Association of Performing Arts Professionals.