Get down to business with us!  Corporate Sponsorship is a wonderful way to support the Norton Center’s artistic programs, reach its diverse audience and improve company/client relations through VIP access to exclusive events.

Benefits of sponsorship may include the opportunity to display company advertisements in our award-winning performance program, CentreStage, complimentary facility rentals across the Centre College campus, discount tickets to Norton Center performances and much more! Our Development Office will work with you on a customized slate of benefits to meet your unique hospitality, entertainment, recognition and access objectives.

The Bottom Line: A partnership with Centre College’s Norton Center for the Arts will connect your brand and organization with audiences who are avid supporters of all things Central Kentucky!

The Norton Center staff is well-versed in helping businesses identify targeted sponsorship opportunities.  For more information on sponsorship of the Center’s performances or programs and the associated benefits including branding, promotional and hospitality opportunities, please contact Jennifer Broadwater, Director of Marketing & Development at 859-238-6688 or email us at



Need more reasons to partner with the arts?

Studies show that audiences value corporate sponsorships more!⁺

Almost 40% of all consumers report they are likely to purchase goods or services from corporations that support the arts, up from 31% in 2007.  Respondents are also growing much more receptive to messaging from cultural sponsors: 53% in 2011 versus 32% in 2007.

Frequent attendees of theatre—who have higher levels of education and disposable income—are the most supportive of corporate sponsorship:  61% of frequent attendees say they are more likely to make purchases from corporations that support the arts.

Recruit Talent

Employees want to live and work in a vibrant community. When you partner to support local theater, music, museums, dance and public art, you help to make your community more attractive to current and future employees. Happier employees make for a happier workplace. But you knew that already, naturally.

Company Spotlight

The arts help you build market share, enhance your brand and reach new customers. Celebrating the arts is a way to build a powerful presence and engage with multiple stakeholders quickly and effectively. Museums, symphonies, dance performances, festivals and more allow you to reach customers and are venues to entertain prospective and current clients. Businesses agree that the arts increase name recognition (79%) and offer networking opportunities to develop new business (74 %).

Advance Objectives & Strategies

The arts help you get your message across in engaging ways. The arts can educate the public and your employees about core business issues such as informing them about your products or teaching them to make healthy choices.

Foster Critical Thinking

Did you know that creativity is among the top applied skills sought by employers? More often than not, business leaders say creativity is of high importance when hiring. The arts are about critical thinking, solving and reframing problems and facts in ways that reveal insights and opportunities. Music, creative writing, drawing and dance provide skills sought by employers of the third millennium. In fact 72% of companies that give to the arts recognize that it stimulates creative thinking, problem solving and team building.

Engage Employees

The arts challenge employees to be their best. Whether it’s showing off their own creative talent in a company art show or battle of the bands, or volunteering for a local arts group, the arts let your employees use their current skills and develop new ones. For instance, sitting on an art organization’s board is great training for sitting on your company’s board. In fact, studies show that millennials who frequently participate in workplace volunteer activities are more likely to be proud, loyal and satisfied employees.

Diversity & Team Building

The arts create an environment that blends backgrounds, ethnicities and cultures. Through exhibitions, performances and workshops, the arts provide opportunities for employees to grapple with workplace concerns and become more familiar with their coworkers in the next cubicle or around the world. What’s more, committing to the arts lets people inside and outside your company know that you value (and promote) innovative thinking and a creative culture.

Say Thanks

The arts are a great way to show you appreciate your employees. Providing tickets to events, museum memberships and other arts experiences is the perfect way to inspire employees and say “thanks.”

Economy & Quality of Life

When you partner with local arts, you partner with the whole city. The arts are essential to the health and vitality of neighborhoods, cities, states and our nation. They enhance community development, create jobs, spur urban renewal, attract new businesses, draw tourism dollars, and create an environment that attracts skilled and educated workers. Nationally, the nonprofit arts and culture industry generates $135.2 billion in economic activity every year—$61.1 billion in spending by organizations and an additional $74.1 billion in event-related spending by their audiences.

⁺ Information from Culture Track 2011 Report.  Data provided by The 2013 BCA National Survey of Business Support for the Arts and The pARTnership Movement, an initiative of Americans for the Arts